Compared to Utah, yes my impression is we are a bigger brand. How do we quantify that? It's hard to know.
If we were seriously important to the national scene however we'd have had higher ratings and interest around the country even when we were mediocre to terrible. How you measure that is hard to say but I found some data on TV ratings youre not going to like.
Data Is Since 2013. Conference Games Only. No P5 Title Games.
Below is the ranking of schools if we cut the sample at 32 games. (Colorado’s maximum number of games in the data)
We know that Nebraska has been not very good over this time period yet people still tune in (27 best v our 32 best).
Even Kentucky and Vanderbilt have more viewers than us (18 best v our 32 best).
We take a look at EVERY FBS team and also compare league by league! Who's the top ten in viewership? How do the ACC schools rank relative to each other? How big a boost does Alabama give the SEC West? It's all inside.
sicem365.com
Remember the best 32 games were chosen for the series. We can split the hairs on the conference just chose to suck for a decade and thus so did their ratings. Then there is the P12 Network distribution hurting us or not but only the conferences worst games ended up on P12N and most ended up on ESPN or FS. Pac12 After Dark probably hurt the ratings too. The time zone we played in.
That said looking at the BigTen and SECs worst team getting better ratings for playing on the SEC Network or B1G Network