why are you trying to convince us that geography is more important than population. This is about media markets not natural resources. The biggest media markets are back east only 2 of the top 10 and 6 of the top 25 are in the current PAC:12 footprint, basically anything west of the Colorado/Kansas border.
If you can take Texas, then you add two more to the top 10.
All the media markets out East are taken. We'd be picking over scraps. Let everybody else beat each other up for a piece of the market out there. We control our markets completely. I have no interest in adding Texas, OU, KU, or any other school not currently in our league. It's not just geography. It's market share and compatability. We simply aren't compatable with Texas or OU, and those are the only two schools that would bring anything to the table. So why even have the discussion? It's not worth having. UT is off the table. Scott tried, failed, and has said he's not interested in trying again. The longwhorn network is a non-starter, and they're not willing to give it up. OU is a non-starter. They don't want to leave, in the first place, and they wouldn't want to go anywhere without OSU and UT. Again - UT is a non-starter. So is OSU for that matter. All this ridiculous talk about Scott being "forced" to expand is idiotic. He's not being forced to do anything.