The NCAA sent a message all right, if you are big enough, you can cheat all you want without any real ramification...the trick is figuring out if you are one of the untouchables or not....
There's no real trick to that. The untouchables are very few in number. Texas, USC, ND, OSU, Michigan. USC got reamed because they showed no contrition. Had they done so, their penalties would have been far less severe, IMO.