This is crappy article by Ringo. There's no data to drive his assertion that CU can't afford it. Let's assume that conservative estimates around Pac 12 money are accurate, and that CU is going to get $25M/year from the Pac 12 contract, including P12 network fees. CU ran in the black for the last year in the B12, right? The payout from those guys that year was like $10M/year, right? So, where does that $15M/year go under Ringo's assumptions here if not to sports like baseball (or baseball/softball)? A baseball and softball team certainly wouldn't cost more than that, right?
Right now, we can't afford it.
With other things building so that MBB starts bringing in several million in profit and football revenue grows as we get back to being a top program... plus I think a lot of other other sports succeeding will get them closer to break-even while spurring donations from their few but passionate fans... then I can see our AD budget growing to the point where baseball/softball is affordable.
But I don't want to do it just to do it. I'd want to see us go first class and put us in position to compete for championships if we're going to add any sports. For baseball/softball, that means indoor training facilities, a stadium complex and large recruiting & travel budgets. Maybe we could be the first program to make a commitment to recruiting Japan? To make it happen at CU, we need resources and we need to think outside the box a bit.
In the end, the best way to make everything happen is to do everything we can to get our football and MBB houses in order since those drive revenues, donations, community interest and our ability to fund other sports.