But, but, but... revenue is never created or generated by the actions of the enterprise. You have to ignore that the AD revenues have grown by $30M over the past 3 years. That was just luck and fortunate circumstances. You don't have to invest in an enterprise to be successful. Therefore, the Athletic Department at CU's Boulder campus should transform college athletics with the new Kroll Model. This brilliant new strategy is to pay every head coach the same as a tenured professor and every assistant what a non-tenured professor makes. Recruiting budgets should be slashed since most of the players could be found within the state of Colorado. Facility upgrades should never happen because that money could be better spent on funding research or endowing scholarship funds to reduce tuition. Anyone who wants to donate money to athletics can simply be re-directed to give their money for those other things. If done right, the Athletic Department would make that same $85M in revenue but only be spending about $35M (with half of that going back to the university to pay the cost of scholarships). Then there would be another $50M a year that could be spent on academic and student enrichment projects along with professor and administrative salaries.Wow, this actually really pisses me off.
How much does the University put into “marketing”? Is there any better way to market your institution and keep alumni connected than a team to root for? A common cause to which you belong? Who cares if it’s just a silly game that doesn’t matter in the grand scheme of things. Your patrons want it as a way to keep connected to and support your school. These jackanapes either don’t get it (concerning) or don’t care (even worse).
This literally makes me never want to donate a penny to CU, I don’t want to reward this kind of political grandstanding bull****. Jack Kroll’s website says he wants education to be affordable and accessible to all. You seen your out of state tuition rates, kiddo? **** you for bilking your out of state students and families to the hilt to subsidize your “affordable” educations. I went to CU out of state because I have a strong family history there and I was proud of it. They’ll never get a dime from me again, which is too bad, because I’m pretty rich.
Great plan - alienate your donors, deflate your biggest publicity presence, in honor of your desire to virtue signal how much you “care”, the implication of which is that people who disagree don’t care about others. Or cancer research. I actually DO cancer research. The answer to getting funding isn’t to whine about how much money entertainers make for what they do based on the monetary value of their contribution while cancer patients “unfairly” don’t get a cut of those dollars, it’s to make a truly compelling case for philanthropy.
(I kid you not, that is Jack Kroll's vision with only some assumptions & embellishments added by me. He believes with all his heart that this is not only viable but would be so revolutionary that every other college in the country would emulate CU with its athletic department. That is the Vice Chair of the CU Board of Regents.)