My friend and I were talking about this - at a football school in the south the students would just have to deal with tire tracks on the lawn.
Seriously though - if I'm paying $1000 or whatever it is for a parking pass for 5 games, and you reduce that number by one, I want a 20% refund.
Gold lot? I don't blame you. That lot is great until the weather is bad. Then it sucks.