If I remember correctly (and as I get older that is not guaranteed) the NCAA was pretty busy looking the other way as the SWC engaged in a race to see who could provide their players with the most "benefits." If SMU had had even a little bit of restraint they would have gotten a slap on the wrist but they didn't even try to control the boosters and they didn't even try to hide what was going on. As long as they won games all was good.
Kind of like the U$C situation, they were so bad that the NCAA had no choice but to investigate and even a cursory investigation turned up so much going on that they had to act, especially since it wasn't close to the first time that SMU had turned up dirty. What is amazing is that the NCAA managed to limit the investigation and not nail all the other schools in the conference that were just as bad but a little more carefull with hiding it.
Kind of like the U$C situation, they were so bad that the NCAA had no choice but to investigate and even a cursory investigation turned up so much going on that they had to act, especially since it wasn't close to the first time that SMU had turned up dirty. What is amazing is that the NCAA managed to limit the investigation and not nail all the other schools in the conference that were just as bad but a little more carefull with hiding it.