Found it:
http://sportsillustrated.cnn.com/2009/writers/stewart_mandel/01/04/bcs.ratings/index.html
http://sportsillustrated.cnn.com/2009/writers/stewart_mandel/01/04/bcs.ratings/index.html
Whenever BCS officials defend their oft-criticized postseason system, they like to point to the "overall health of college football," as measured by increased attendance and TV ratings. They're talking, however, about the regular season.
In terms of the BCS itself, preliminary Nielsen ratings for the first three BCS bowls played this week show that viewer interest has never been lower....