There were a number of things that happened in the 90s that impacted where the Ducks are today. Sure Phil Knight has been a very large part of it, but other things have contributed as well. Rich Brooks took over a very bad Oregon program in 1977 and built them from a bottom 10 team into a Rose Bowl team in 1994. It was a slow process, but given how bad Oregon was it took a long time to become respectable. Then in 1996 the state of Oregon changed how state universities get funding. Basically, previous to 1996 the U of O was supporting the smaller state Universities, bringing in about $14 per credit hour and getting to keep $8 per credit hour. In 1996 they let the universities keep the money they brought in. Oregon took some of that money and invested it in athletics. Currently 50% of the revenues received from the sale of Duck gear go to academics, so the better the Oregon athletic brand sells the more revenues for improving academics. All of this was independent of the contributions Phil Knight made. But they were the keys to the foundation Uncle Phil helped build on. And for the record, Uncle Phil has been a good contributor to academics as well. That's why we have the Knight Library and the Knight Law School. Obviously no arguing with what he's done for athletics, Autzen expansion, Matt Knight arena, indoor practice facilities, training facilites, etc. And perhaps equally important, national branding of the University of Oregon.