TV viewership is dropping across the board — including for live sports, which were supposed to be immune to shrinking ratings.
NBA boss Adam Silver has a solution: Make sports look more like video games.
Specifically, make them look like Twitch, Amazon’s platform for live gaming, which features a blizzard of live stats and a steady stream of chatter from gamers watching the event in real time.
“I think to a lot of older consumers, used to looking at sports, it might might look incredibly cluttered,” Silver said at the Code Commerce event in New York City. But it’s the kind of presentation that could appeal to younger viewers, he said.
Silver, whose league has made a point of embracing Twitter and other digital media outlets, argued that traditional TV broadcasts of NBA games and other pro sports have been essentially unchanged for the past 30 years. It’s “almost like a silent movie,” he said.
https://www.recode.net/2017/9/13/16304278/nba-twitch-adam-silver-tv-ratings-facebook-amazon
I guess this makes me a dinosaur, but I'll absolutely hate this. Already too much peripheral crap during a broadcast for my taste.
NBA boss Adam Silver has a solution: Make sports look more like video games.
Specifically, make them look like Twitch, Amazon’s platform for live gaming, which features a blizzard of live stats and a steady stream of chatter from gamers watching the event in real time.
“I think to a lot of older consumers, used to looking at sports, it might might look incredibly cluttered,” Silver said at the Code Commerce event in New York City. But it’s the kind of presentation that could appeal to younger viewers, he said.
Silver, whose league has made a point of embracing Twitter and other digital media outlets, argued that traditional TV broadcasts of NBA games and other pro sports have been essentially unchanged for the past 30 years. It’s “almost like a silent movie,” he said.
https://www.recode.net/2017/9/13/16304278/nba-twitch-adam-silver-tv-ratings-facebook-amazon
I guess this makes me a dinosaur, but I'll absolutely hate this. Already too much peripheral crap during a broadcast for my taste.