Yeah, I almost said “and I’m being generous including FSU/UF and UGA/UF”. Neither of those are appointment television for CFB fans West of the Mississippi. The other three typically are.
TV obviously knows this though, which is why they have basically shifted to collecting as many “big games” as possible. Oregon vs Penn State is a great matchup that’s going to have national appeal. Same with USC vs Michigan and Washington vs Ohio State, etc. Same goes for Texas vs Georgia or Oklahoma vs Alabama.
There's actually very few rivalry games that are must see TV for me unless at least one team is ranked. Which is basically every time with UM/OSU, UT/OU, and Alabama/Auburn.
I guess I'm an old fashioned regional guy, because the rivalry games I will watch no matter what are Bedlam, the Holy War, and the Civil War. Part of that though is that I know how much hate goes into those games. Maybe not the players anymore, but the fans HATE each other.
I could only imagine what Bedlam and especially the Civil War are going to be like with big brother heading off to greener pastures.