the crazy part is I don't think it would be even too difficult to implement. It is crazy to me that CU is so far behind on this.
I think it is because we're mired in old thinking. Benson and DiStepheno are definitely old guard. Bohn has done some good, forward thinking things, but still hasn't quite grasped new media.
Hopefully the new CMO gets some of it. I'm tempted to email him this thread.