NFL is in the catbird seat no matter what happens with the potential consolidations. They will, I believe, go straight to consumer ott with an out of market package if they don't get huge dollars from the bidders for the Sunday ticket.
Or they could go exclusive with a non traditional provider and really throw things up in the air. Imagine apple or Microsoft or google or Amazon or even sony with the rights but you have to buy an Apple TV, an xbox, etc
Change is in the air.
google, for example, is sitting on more cash than it knows what to do with. Not like Apple and Microsoft are cash poor, either.
It doesn't even have to make business sense for them at the moment as long as it increases valuation and makes business sense for 5-10 years from now.