Yeah, the SLC market (#31, 944,060) is much larger than Albuquerque (#44, 694,040).
Just that New Mexico is more of a "fit" geographically and politically. Competitively they have a long way to go on the football field , but Big 12 payout money could certainly bring in the recruits and coaching to improve their performance, and playing Texas teams would certainly improve their attendance figures.
Their stadium is under expansion to 42,000+, but their average attendance has dipped from 29,713 in 2008 to 26,944 this year (Baylor was lowest in Big 12 with 36,306 in '09).
Interesting to note that Albuquerque is a bigger TV market than OKC, Austin, Tulsa, Wichita, Des Moines, and Omaha.
Good points about New Mexico's geography compared to Utah. That's odd that they're expanding their stadium when you consider their recent attendance figures. And it's not like they need the extra seats for the bowl game based on the number of empty seats at today's game. :huh:
That is interesting about the Albuquerque market is bigger than those, particularly in the case of OKC and Omaha.