The Pac-12 network is a sports network, and although I have no evidence to support it at the moment, I would bet that DTV has a disproportionately higher percentage of subscribers that consider themselves sports fans. I know that I have stuck with DTV because for a few extra dollars a month I get access to every regional sports channel, additional hunting channels and soccer specific channels (I expect to be vilified for the soccer love, but I don't care). I also get the best football programming in the world - every NFL game, dozens of college football games a week, and with the regional sports package, I also get 100's of high school football games a year. I also have access to the best array of HD channels. Also, I attend every home game. So I am only missing the 3 to 4 away games a season that are carried by the Pac-12 network. Why would I give up a far superior product for 12 hours of programming a year?