Food for thought.
So you dont have to click in….
No conference for college football games performs at a high level when playing games on cable. A high level performance is 4 million viewers or more. No conference comes close to that when they play games on ESPN, ESPN2, BTN, ACCN, SECN, etc.
However, when a game is played on OTA (NBC, CBS, ABC, FOX), the Big Ten and SEC perform to the golden standard.
The Pac-12 and Big 12 are low-performing TV draws on cable and OTA.
IMO, it was a mistake for the SEC to leave CBS. The data is clear that even SEC teams have less viewership on cable channels.
The SEC leaving CBS will be the Big Ten's gain.
For Big Ten expansion, the data that I am sharing in this tweet should be used a positive selling point to the ACC schools. Join a conference that has a TV contract with just over 46% of all games played on OTA.
People argue that a college football only breakaway for the Big Ten and SEC will lead to a loss of viewers. The data does not support that argeuement at all. College football is already P2 viewership based.
The top performing TV draw for a school with no future in a P2 is Lousville at 20th in the country. The next two non-P2 schools are Oregon State and Oregon at 30th and 31st in the country.
College football viewership is already P2 based.