Except that part where they lock down the broadcast day in the #2 TV market in the US on behalf of their paymasters for the Big Ten. Advertisers love that. And Insuring that that other former conference is far less likely to be on over them.Maybe the same reasons the BIG took UCLA - boxing out every other conference from a large media market. UCLA doesn’t really provide anything meaningful that they don’t get from USC.
If the Big Ten expands again, as rumor seems to slowly be building for, picking up FSU, Clemson UW and UO they effectively cock block the BXII too. I wonder If that were to happen does that impact the pro rata for the BXII to add 3 more schools. Or just 1 more.
Watching BigTV devour one conference after another should bring no joy to anyone. Regulation is needed.
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