Plenty of SEC fans will watch the Apple Cup if the stakes are high?
11/23/18 - 8 PM - 16 Washington vs. 8 Wazzu - 4.1 million viewers.
11/23/18 - 8 PM - 6 Oklahoma vs. 13 West Virginia - 5.6 million viewers
11/23/18 - 12 PM - Iowa (8-4) vs. Nebraska (4-8) - 3.7 million viewers.
A competitive Apple Cup is closer to an insignificant Big 10 game than it is to a high stakes Big 12 game.
Let's look at other "high stakes" PAC 12 games over the years. SInce 2016 the PAC 12 has a total of 21 games with more than 4 million viewers. Out of those games, 52% (11) were non-conference, 19% (4) were the PAC 12 Championship Game, and 29% (6) were PAC 12 non-championship conference games. The most viewed game every single season is against a non-conference opponent.
PAC 12 games only have national appeal when it's against a non-conference opponent or it's the PAC 12 Championship.
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