Wasnt tharp sort of the beginning of everything falling apart? And ultimately the reason kubiak didn't want to come to colorado?
The knock on Tharp and Bohn is that they treated the AD position as a country club. Keep the boosters happy. Don't ruffle feathers with the academically focused campus leadership. Let the tradition attract fans. That approach was good enough.
Both acted as if the gorgeous campus setting, the pageantry of running a live buffalo around the field, and coasting on the McCartney legacy was enough for CU football to sell itself and still succeed.
The strategy worked fine for skiing and xc. Coasting didn't work for football.
Tharp and Bill Marolt got tied up with expanding the Big8 by inviting the best of the SWC (and also **** bailer) to the Big 12, focusing taking a leadership role in conference affairs.
As the dynamics of football economics shifted from universities to cable TV and ESPN executives, CU was reactionary. 1 and done at tOSU or off-weekend dates on ESPN became CU's revenue growth model.
An arms race began across rival campuses that included palatial facilities, multi million dollar coaching salaries, academic qualification for questionable recruits, and expansions of fan bases into joe-six-pack America . These were concepts not adopted in Boulder.
Football victories under Neu and Barnett were taken for granted as a nice-to-have. In the aftermath of Doug Bruce's TABOR amendment, state funds for higher education were effectively frozen while campus costs were escalating at rates higher than inflation. CU leadership did not behave as if CU football success was something that the campus must have.
With Barnett's scandal, the true colors of CU came out. The football program was left to twist in the winds of public opinion, where anyone on the team was a potential rapist. Funding for the East Side club seats were criticized on the basis of generating a return. Spending on athletic facilities dried up as CU turned its attention to the development of the multi billion dollar Medical Center campus.
DiStefano was given responsibility for supervising all Boulder campus activities, including athletic department oversight. His priority was threefold: Academic achievement, sustaining a self-funded AD budget that operated in the black, and a display of compliance and institutional control that was above reproach. Winning, or more accurately called "being competitive" was more of an after thought.
There was no Boone Pickens or Phil Knight sugar daddy who could penetrate CU's beloved autonomous power structure. (Billionaire George Solich tried and walked away).
It wasn't until the Med Center was up and running that Benson woke from his slumber on CU football. He was never a die-hard football fan. For Benson, football is a means towards the ends of outreach to the private sector. Reliance on growing federal funding for campus operations looked to be risky in light of surmounting government deficits and mounting criticisms of the federal student loan system. Internet on-line degree programs begin to reshape the higher education landscape. Benson figured out he needs to diversify revenue for the massive CU system through private sector outreach. It turns out that athletic performance matters to private sector donors.
The Auto Pilot hiring of Boy Scout Hawkins and B4L Embree were spectacular failures. Benson dropped 5million of his personal fortune on athletics and green-lighted the overhaul we are seeing now.
By the time Rick George was hired, the legacy of McCartney was damaged beyond any immediate repair. It was only after a prolonged period of neglect that dates back to Tharp that CU finally decided to reinvest in athletics.
The lesson in all this is that success in football can't just be a once every other decade priority. It has to be a sustained effort.
It must include alignment between HC, AD, Campus leadership, and the president.
Embree and Hawkins were patsies in a much bigger structure of neglect and incompetence.
No matter what Mike MacIntyre does in 2015 and 2016, it is just a blip in the long game view.
With Benson nearing 80 and DiStefano finishing his 43rd year on the Boulder campus, the biggest recruitment questions should be, "Who should be the next CU president and chancellor? " and "Will the successors support whatever it takes for CU to play in the Rose Bowl?"