Poor coaching hires, extensions, and internal restrictions are contributing factors to the decline. Behind all of that is a fundamental disregard for the sport of football by the regents and administrators between 2001 and 2011. The FB program was evaluated more like just any other profit center on campus, and was managed based on its ability to break even without the use of student fees and university funding.
Winning and losing was secondary to breaking even and avoiding scandal. The administration's focus on bottom line management was short sighted and pretty much ignored the dynamics of college football elsewhere in the b12 conference and across the country.
While most peer administrations were rebuilding stadiums, opening practice facilities, floating bonds, and investing in a game day experience based on providing a competitive sports entertainment environment for fans, CU had other non-athletic related priorities in mind.
The president's office left Boulder for Denver. And with that move came the desire to invest downtown, at the medical center, and in Colorado Springs. The CU student population outside of Boulder has surpassed the student numbers at the flagship institution.
Boulder's priorities included construction projects for seemingly every department except the CUAD, from the art school and rec center to the C4C, from the Williams Village Apartments to Benson Earth Sciences. Sure the investment in academic and student facilities is great, but meanwhile Folsom Field rusted, the south campus athletic facilities couldn't even get running water, and men's tennis was dropped, bringing CU to the bare minimum number of athletic programs that the NCAA and conference would tolerate. The XC team didn't even get a locker room.
Meanwhile at places like Oklahoma State, Boise, TCU, Baylor, Kansas State, Iowa State, Oregon, and other institutions that CU has historically out performed began pouring hundreds of millions of dollars into new facilities years ago, before the 2008 crash.
The big programs never let the foot off the gas when it came to coaches salaries and state of the art stadiums. Even Stanford recognized athletics has a place on campus alongside academics, and invested accordingly.
When scandals visited Tuscaloosa, Columbus, State College, Tallahassee, and everywhere else outside of the SMU hilltop, these university administrations were able to avoid the utter destruction of their programs. Many barely missed a beat despite salacious sex, drug, murder, booster payment and academic scandals based on much more evidence than what was surfaced during the witch hunt at CU.
CU and Bohn were left on autopilot, coasting in past glory and the awesomeness of Ralphie while falling farther and farther behind just by standing still.
While its popular to point to what Barnett said, or who Hawkins played at QB, or how cheaply Embree could be paid, the truth is that the root of CU's decline is structural and institutional and goes much deeper than the coaches. Best case when it comes to sports has been that CU administration couldn't walk and chew gum at the same time. Worst case is that Benson, DeStephano, and the elected regents just didn't care. Just hire a coach and AD and simply walk away from any responsibility to plow the path ahead. Leadership just stopped at delegation.
It seems that CU Athletics is perceived by the campus and the community as a "nice to have" and not a "must have". Any success on the field or court is icing on the cake, but not a necessity.
We'll see if Benson's renewed interest in athletic success is sufficient to dig CU out of a decade long hole. The $189M renovation is a big deal, but realistically only addresses less than half of what is really needed. Rick George has actual professional sports management chops. MacIntyre is a proven turnaround artist. So there is a turning of the tide. But decade long errors don't always fix themselves in two or three years.
For all this scrambling to show progress and relevancy, I'd sleep better at night if I believed that Benson, DiStefano, and each regent displayed even half the passion and pride in athletic excellence that was embodied by Coach McCartney.