Certainly seems College Football is no longer about football: “Where/how can I maximize my brand?” When millions of dollars are in play, every person on the field will have very reasonable motivation to “find a market,” well beyond actually playing the game.
I imagine the sidelines during games are going to take on a carnival-like, social-media-focused atmosphere, curbed only slightly by quaint old-school Coach rules (which will quickly fade into irrelevancy): XFL+ anyone? I’m putting the over-under on players being late getting onto the field at 1.25 per game.
I have always been a fan of the players getting paid, as they clearly are professional athletes. However, (nearly?) every professional sport governs and controls the flow of money in some way... not seeing even just lip-service being paid to the concept of competitive balance. Maybe it’s just going to make the present disparity worse: in this case, it (definitely) goes to 11.