Most people who are brought in to right the ship on a business that's going bankrupt turn an immediate profit the first year they work, right? There's no building up, losing money to gain market share, respect, improve the product; it's just step 1: new AD step 2: profitThat's quite a nice recipe. I'm glad you aren't running my business.
I'm glad you aren't running my business, or at least not trying to right the ship of a failing one