SINKRATZ
PhD in Analogy
And if Larry Scott's dealings with DTV have taught us anything it's that he doesn't like cutting sweetheart deals even if that means foregoing some revenue in the short term. I suspect Texas will get the DTV treatment: we'd love to have you, but you'll need to accept the same deal everyone else is getting. Whether Texas would accept those terms is another story.I get it that this is bad blood from the past. Texas carved their fiefdom out of the BigXII and assured that they dominated at the expense of the 11 others. But where has that gotten them? The departure of Nebraska, Missouri, and Colorado, all prominent teams. And the loss of in state rival A&M that allowed the SEC to get a foot hold into the large and lucrative Dallas and Houston TV markets. Next they added the Longhorn Network, a largely worthless venture outside of the state that gets them less eyeballs and a check from ESPN. But one that has further and further divided the remaining conference partners and frozen their negotiating power in a bad place.
Thus, Texas has already weakened its own position due to greed and self interest. And some of the administrators behind that initial hubris that created this mess have moved on. At some point the rest of the conference is likely going to implode because a. more partners will leave forcing Texas to the table with someone. Or b. Texas will leave first for someone with more money.
I suspect it will be a. because they cant set aside their ego. Once that LHN money dries up they have a problem; They will be getting far less revenue than their peers and they will be in a conference of angry have nots.
But at the end of the day, like it or not, engineering a 2 or 4 team expansion that includes UT and OU would financially benefit the Pac 12.