Yeah this is ESPN and FOX dividing the sport up amongst themselves. The SEC is an ESPN league. Texas, Texas A&M, and Oklahoma are the three biggest brands in the state of Texas, and ESPN will have them all starting in 2025. FOX OTOH has no presence in Texas whatsoever, so I'd figure they'd want the Big 12. Houston-Baylor probably outdraws Kentucky-Auburn and definitely outdraws Iowa-Purdue in markets like Dallas and Houston. ESPN has nothing on the West Coast-and the Pac has the two best brands still on the market in UO and UW. They'll tell the Pac to take SDSU. They may stop there......but SMU won't be the 12th.
If the Big 12 grabs SDSU & SMU, the P12 is going to die. That’s why I said the P12 needs to go get those two schools asap.