Meh. So the direct TV deal wasn't done. That's not what pisses me off. Satellite and cable are dying, why is Sling the only online provider that carries Pac 12 networks? Hulu, YouTube, PS, WTF?
This is truer than I would like.
The past is past, opportunity was missed. Reality is that the PAC12 doesn't generate the kind of fervent demand that the SEC or the B1G have. College football is an interest to most PAC fans not a passion. Allbuffs members tend to be among the most passionate Buffs fans and how many here have posted that they selected Direct even though it doesn't carry PAC12N. Somehow I don't think that would be acceptable to Georgia fans or Wisconsin fans like it is here. The fans didn't force Direct and others to pick up the content.
Bigger though is the failure to recognize the future and jump on it.
PAC 12 is supposed to be the most technologically advance of the P5 conferences. What other conference matches the number of highly rated schools in the PAC. The tech center of the nation, even the world is located in the PAC footprint with the Silicon Valley. That center is loaded with grads from PAC schools like Stanford, Cal, even Colorado.
How is the conference not recognizing the move to the online distribution and not being out in the lead instead of trailing? These providers fit the PAC fans better than traditional distribution as PAC graduates are more likely to be early adopters and to be more geographically spread out lending their interest to these formats.