Deleted member 807
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That's what Wyoming has been doing. Texas two years ago and Nebraska this season. It's helped Wyoming dramatically inflate their season ticket sales, because those fans just buy the season ticket packages in droves rather than risk not getting a single-game ticket.
It was smart marketing. The Laramie road trip is still being discussed amongst the Longhorn traveling legions. It gave the cowboys some good exposure. Same deal for Nebraska.
I suspect BYU had an audition of sorts by agreeing to the OU game at JerryWorld. After that game when Bradford got knocked out, all of a sudden BYU became relevant.
Those games brought TV exposure plus tangible memories amongst big time powerbrokers who are in position to influence conference alignment discussions.
There's no way Wyoming will be invited to the B12, but atleast people in the room have something personal to draw from when having that discussion.