How many CU games would we see on television (other than maybe a few on at midnight on the PAC12 network with close to zero people watching and generating zero additional dollars) in a season.
The teams that end up on TV are usually the top 25 type teams in sunshine states, that wouldn't be us.
I qualify as an old fart as well being old enough to be retired. Reality is that if you are looking to build your university you want things that interest younger people and college baseball doesn't do that.
How much of the Olympic baseball are they showing? Almost none. Instead we are getting beach volleyball, mountain biking, skateboarding, and the other sports that NBC knows will appeal to, you guessed it, a younger audience.
This isn't about what used to be popular, it is about what builds interest and support among younger audiences including those are or will be your students and their parents.
How many CU baseball games would be televised? None unless they won, which would still be more than lacrosse.
If you are looking to the future, I think you WAY overestimate lacrosse. Yes, it is one of the fastest, if not the fastest, growing sports. If you start from zero though, the fastest growing is an easy metric to capture...for a while. In 1970 there were about 2700 HS kids playing lacrosse, now it is around 213,000. That's huge.
There are 2.18 MILLION baseball players aged 13-17. So lacrosse has to grow ten fold to catch baseball. Good luck with that. Ask anybody to name ten major leaguers and then ask them to name ten pro lacrosse players.
If your market is the 13-17 demographic, you have ten times the number of potential students who would identify with a college baseball team as would identify with lacrosse.
Selling lacrosse over America's pastime is going to be a real challenge. Good luck.
Adding baseball brings CU in line with the P12, has the potential for TV revenue, has a ready made women's pairing, softball (of course lacrosse does too), and has a ton of identification with the 13-17 year old demographic, well ten times the identity of lacrosse.
The Olympic analogy is meaningless. Using what gets airtime in a once a four year showing to determine what should be added to the CU AD would dictate we should be looking at adding a women's gymnastics and a men's judo team.
Any non-revenue sport is about exposure. Everything but FB is a non-revenue. If you are lucky, your MBB turns a profit. Adding oddball small participation sports does not raise your profile. Nobody cares that CU wins skiing over and over. Just like nobody cares about lacrosse championships. Not having one of the big three sports makes an AD look second rate, especially when every other conference member has it.
But go ahead and add mountain biking and lacrosse. I am sure the future will take note.
EDIT: actually, now that I think about it, I think a lot of CU games would be on TV. I have watched Arky and LSU baseball for years on the SEC network, and I have caught Oregon State and fUcla games on the P12 network. While I ma sure lacrosee is on tv somewhere, I have never watched