I saw AD RG really wanting something to get us out of FB purgatory, but it took the new President + finding Prime for the Admin to go "all-in" for football. I felt the CU administration was sort of 1/2 in-1/2 out until that. I probably give final props to the President who really pushed it over the top. He bought into RG/Prime's vision and Saliman brought the admin along--"we are making the investment PERIOD." Jump in with 2 feet and enjoy the ride.
Before, I do think that the CU admin wanted to compete, but were unwilling to take the very huge steps to dream big. Even before MT, they did some good things with facility upgrades, Bell Can Zone, etc... IMO, in some ways the Smell Tucker experiment was a blessing of sorts, although he blew up his career taking $90M which will not be paid. RG/the Admin did let him come in and shake things up--i.e. building a larger FB admin structure, featuring FB much more, spending more to recruit, and allowing them to compete at least over all the P-5 middleweights at that time. When Midnight Smell bolted, he either took that bigger FB admin/capital with him and CU went lean with the KD approach, which really flailed but got us through Covid. The other thing that the Admin did with KD through Covid to not allow our AD finances to become nearly as bleak, as other teams--Arizona, UCLA, CAL, even USC, etc... just to maintain flexibility.
Only at that point do I feel RG had the capital in finding/funding a unicorn in Prime not only giving him a good offer (not just in terms of his salary), AC's salary pool, but also the commitment to go "all-in" with Prime bringing his self-media team, more coaches/analysts, re-expanding the FB admin with resources to compete at the higher/highest levels, more everything, and giving Prime/RG "leash" or carte blanche as we adjust through all this CFB upheaval. Also, giving Prime the flexibility to make bold changes, such as replacing so much of his staff and turning over the roster 1-1/2 times or more already. Also, the CU Admin has allowed FB the flexibility with transfers and additional capital permitting CU FB to be competitive now with basically all of Division 1 football. We are not a Blue Blood FB school yet, since not enough wins/winning seasons, but it some ways our FB admin/commitment is there, and the Admin is coming along every step of the way. There was buy-in to the overall "vision" of being a great program.
Some outside factors and Admin things have helped as well. Prime adjusted well with CU, CU and the community (except for certain media) have adjusted well to him. Winning early last year, started the huge Buzz around CU FB/Prime putting things on steroids--even if things are not going well, we have daily national media coverage. This invogorates doners during the advent of NIL. Prime being in place when the P-12 folds (which IMO P-12 was not a great fit), yields CU a Tier 1 offer/opportunity in leaving for the B-12 with along with some of our PAC foes (I think this helps) into a P-4 conference where we really feel that we can be top-dog if not in year 1 (we are very close), but certainlty in upcoming years. For the B-12 exposure, they want CU/Prime and get the national games, even if some do not like the game times--that is a huge advantage. I get the feeling that CU's FB program, AD as a whole, and admin support is actually light years ahead of some of our peers in the B-12, which has not been the case since before the Bohner. For once, the CU Admin has been ahead of some things, rather than perpetually behind.
For what it is worth.