Nike didn't create the concept of shoe companies using athlete association to sell shoes, Converse was paying NBA players to wear their shoes long before Nike existed and were paying college coaches to put their teams in Converse shoes. The money involved though was miniscule by today's standards.
Nike was the one who caused the whole thing to blow up, to go from lunch money to NBA guys who make more on a shoe contract than their playing contract. Nike was the one that moved the sponsorships in a big way into the AAU programs.
I have zero knowledge of anything regarding this topic other than what has already been reported but my gut feeling is that this is just the tip of the iceberg. There are coaches, assistant coaches, athletic directors, and higher university administrators all over the country who will not be sleeping well tonight. The potential is there for this to get very ugly.
@BuffsNYC My impression is that the charges discussed so far are very fluid. These coaches are looking at felonies that could result is real time behind bars, a new and scary experience for guys who have lived a completely different lifestyle so far. With the investigators/prosecutors be getting a lot of these guys to flip other coaches with the clear option of jail or no jail riding on it. My guess is that a lot of these guys are going to sing like they joined the choir to stay out of prison.
One other thing that I haven't seen associated with this. So far the focus has been on current coaches and players as well as the shoe company reps and the "street agents." What we are hearing though is exchanges of tens and hundreds of thousands of dollars. How long till the IRS decides to get involved and if they do does it reach into former NCAA players and their families including current NBA players?