Portnoy basically explained how the entire situation went down. He was working with UM and other boosters on NIL stuff and his UM contact told him Jolin Ellison wanted to talk to him. He didn't know who that was and kind of blew it off until they told him it was Larry Ellison's wife. He then did a meeting with both Larry and Jolin (who is a UM grad) and she told him they wanted to do whatever it took not to go back to the Rich Rod and Brady Hoke days so she and Larry were going to pay whatever it took to get Underwood.
Apparently Portnoy didn't put up any of his own money for Underwood, but it running a big Barstool merch campaign with 100% of proceeds going to Underwood.
Edit: Oh and Tom Brady has a personal conversation with Underwood about Michigan.
Apparently Portnoy didn't put up any of his own money for Underwood, but it running a big Barstool merch campaign with 100% of proceeds going to Underwood.
Edit: Oh and Tom Brady has a personal conversation with Underwood about Michigan.
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