The Big12 Conference is starting to look like a bad move for CU, and I think that Utah and Kansas feel the same way in this desperate attempt to make it work!
Those schools should hatch a plan to move to the B1G10 at a minimal share and come up with the money to bridge the TV Revenue if there is a deficit or only a partial share is available. Bring Arizona State along to complete the 4 state takeover of any remaining valuable properties in the Southwest.
Option A = Stay in the Allstate Conference, sign away any freedom we may have by taking conference blood money, lose ground to the others, likely lose Prime, and become a G5 program
Option B = Raise $500 Million by putting the Football Program into a creative Licensing Partnership Structure outside the AD, with Prime, SMAC, Robert Smith, and others creating the most high performing operation that can outduel almost every other conference or school in marketing, social media, sponsorships, etc. Prime may not Coach the Buffs forever, but having his fingerprints and all the other contacts and creativity he has, along with SMAC, and Robert Smith and his Vista Equity people is a lot more fruitful. I get that Robert Smith is in the PE game as well, but if the Colorado Football Corporation was run like an NFL franchise, like he wanted to do with the Broncos, it would be a LONG term play, so more of a passion investment, that would try and make money, but it would still have to pay the School a Licensing Fee, and Share Revenue with the players, so it could work