Hey man, there are plenty of people in the Bay Area that like wine, cheese and football. True, not as many that are following the Warriors summer league, but this is a huge, sprawling, economic engine of an area.
There are lots and lots of wealthy alumni and we recruit pretty well here with some decent players (Bakhtiari, Landman, etc.). I don't get the desire to run back to the farm schools, even if the payout is comparable. Our school, students, and alumni have always skewed West in culture IMO. I realize that means our entire identity is not tied to college football, but life is complex and that is also fun!