Ok, but I don’t see how being in the Pac as an athletic conference fulfills #1 and #2 on your list and I’ve already stated how I don’t really see it fulfilling #3 at this point in time either. So, at the end of the day, what are the pros to being in this conference, if the media money isn’t the same or better than what it would be in the B12?
Fair question. I won't go into the ins and outs of recruiting and business development.... But admissions offices and alumni offices like to hold events in prime territories. This includes things such as dinners, cocktail hours, speakers, etc.
It is very easy to pair that with football. There is a dinner, pregame BBQ, post game party.... Whatever. The game is naturally amplified in the local market. You are going to get much higher attendance, and perhaps a better target audience doing that in LA, San Diego, San Francisco, Portland or Seattle (for CUs demographic) compared to Big12 cities.
Now combine that with your advertising dollars, which act as multiplier on that. These are CU friendly markets with lots of alums and a density of prospective students. CU doesn't get that with Lubbock, Manhatten, Ames, Stillwater, Lawrence, Waco, Morgantown, Orlando, or Cincinnati.
CU might be much better served from a non-athletic view looping in San Diego, Las Vegas and Boise. Who knows.
It is entirely rational to not want to lose the obvious athletic connection to those areas.