Especially if fans down south are shelling out the cash for game tickets in bigger numbers than most of the nation?
For people from the south, three things matter: college football, pro wrestling, and NASCAR. Wrestling already went streaming awhile back and college football is starting to do streaming. NASCAR hasn't done much of that due to their old contract but that ends in several years and they will be on streaming.
Can't feel sorry for those people who might have to give up a case of Marlboros or two in order to afford streaming.
Sounds like you need to visit some of the upcoming and progressive cities in the South like Greenville, Charleston, Boone, or Birmingham.