and none of those are reasons why it has to happen.Equal rules, level scheduling, revenue sharing, collective bargaining, one league to negotiate media contracts. Look at the NFL pre merger. That’s where this is heading… and then ultimately a full merger into one league. It’s the most profitable business model for the sport
even if we take it as fact this would be the most profitable business model for the sport (I'm not sure I'm there), unless a case is made that it's the most profitable model for the SEC and the B1G members, there's no compelling reason for them to do so.
I'll let Liver get into anti-trust issues
stated elsewise, just because it's something that fans want (e.g. equal rules, level scheduling, revenue sharing), doesn't mean it has to happen