I get why everyone feels the football interest the B12 is a lot higher but there is some evidence that the P12 presidents aren't wrong in that the TV data may show that the P10 is a stronger league for TV viewership than then rump B12. Andy Staples article in the Athletic on the number of games schools had with over 1 million plus viewers in the non-P2 over the last 7 years was interesting.
Clemson is clearly the belle of the ball, but Oregon and Washington weren't that far behind. Colorado fared better than expected given our terrible record over that stretch and the number of games we play on the P12 network, better than ASU actually, which makes me think our brand is actually bit stronger than the perception if we could just pull our head out of our ass and win some effing games. It may also be because Colorado has historically been willing to schedule hard OOC match ups. WSU was actually surprisingly strong...higher than us but that may have been propped up a bit by interest in the Apple Cup, and people forget just how much raw entertainment the Pirate's Wazzou teams had. However, other than Okie State the rump B12's highest team was Baylor who was actually behind us. The P12 also still has a pretty significantly higher population footprint.
The metric Staple's used for the analysis may somewhat bias for the P12 though given our ownership of the night window, and I think its likely the networks care more about the potential for 4 million plus games rather than 1 million plus. The data also does seem to indicate our general consensus, if the P2 consolidation settles at 18 or 20 schools per league we're likely out, if its 24 we're in. I think they are likely to not go any higher than 20 though if the leagues' focus is on maximizing short term revenues.
I think the data also clarifies what no one wants to admit, the best way to save the most remaining ACC/P10/B12 schools would be to blow up all 3 leagues to take the top 6 or 7 schools from both the ACC and P12 and poach a couple of B12 schools, as well as likely pull in a third content player to push the marketing for that league and provide more prime time viewing slots.
SIAP -
https://theathletic.com/3410274/2022/07/08/college-football-realignment-tv-viewers/