I think you'll have a mix.
I'd probably build my own channel lineup to include sports stations.
A lot of folks won't, though. And that means that just like the big boxing matches on PPV that make ridiculous amounts of money, we'll start seeing PPV revenue for a lot of big games and elite programs being something that moves the needle.
As a benefit to fans, this new dynamic of media being king will drive better matchups because individual stream will be so valuable. We won't be seeing 3 or 4 cupcakes on the non-conference schedules as this develops. That's going to kill the low end of the D1 conferences.
Revenue model of:
1. How many subscribers at what rate can you get for PACN?
2. How valuable are Pac-12 feature games to ESPN/FOX to drive their subscriptions?
3. What programs and matchups will drive the PPV streaming of Pac-12 games?
PPV destroys the free marketing a school or a sport gets. Since boxing went PPV when I was a kid I stopped watching it. Other sports, the ones that remain free on live TV, will eventually take the place of football amongst youths. I dont at all like the PPV concept.
I think some conferences will simply continue to negotiate TV deals with the three major (free over the air) networks.
I think ESPN will lose some clout because they will not have the eyeballs and subsequent TV ad revenue so they will scale back their contracts.
I think conference specific PPV will work as a tier 2 offering like the P12Net does. I see other schools perhaps following that direct model.
I think you'll see conference networks reach rebroadcast agreements with each other.
Its possible that ESPN and others will simply make everything free on the www in order to keep eyes on their channel and maintain their ad rates (which is much bigger than that $5 per subscriber they get).
In essence, content direct delivery is probably the future over the WWW where middle men like DTV, Dish, and Comcast lose out.