Thinking about how different this is as an approach.
When PeteC had open practices with celebrities attending, it turned into a recruiting bonanza with them on top for several years.
Coach Prime will be doing that (with guest DJs). But stack on top of that the multiple daily social media posts, including behind the scenes videos, national tv commercial endorsements, regular talk show and podcast guest appearances with also broadcast and print media visiting Boulder for content - AND THEN you throw in a reality television show that gives access even to our coaches meetings. This even represents crossover into casual fans or non-football consumers and it's national.
There is proven success of this model, but Coach Prime is taking that so far beyond the level that any other HC and program could do even if they were willing to try (and we're talking about competitors who are barely willing to even allow local beat writers into practices).
I don't know how big this can get. What I do know is that as a business person, if I wanted my company or brand promoted through college football there isn't any association close to the value of a Coach Prime's Colorado relationship.