The NCAA has long been overdue for instituting something along the lines of a salary cap in the NFL.
Competitive sports have to have a semblance of competitiveness. The major 5 conferences have to support this to control costs and assure that things become much more competitive not less competitive.
I see prize recruits negotiating their endorsement deals prior to signing day, optimizing which will be the most lucrative choice.
I know everyone thinks this is already happening, but it's chump change compared to what's about to happen with name/likeness.
Car Dealers, tractor dealers, seed companies, fertilizer companies, Farm Equipment companies.... They will all be handing out giant dollars to "sponsor" the Nubs future stars.
The NCAA has to regulate it and limit it. People have already grown tired of following their no-hope programs. There needs to be hope. Without it, viewership will cave within 5 years.