I really don’t think it does. Figure KU represents almost all, if not all of the hoops revenues for the B12. Put that brand in with Michigan, Indiana, Michigan State and Ohio State and it elevates the entire profile for the conference in basketball - by a lot.Oh I think that stuff matters, but not at the expense of per school revenue, which adding KU is almost assuredly going to drive down now and certainly in the new deal
This would also effectively kill off the B12 as a basketball conference. It was just killed as a football conference. Now it won’t even be a basketball conference - again, less competition produces fewer suppliers of content and increased value for those who do produce.
Tl/dr version: KU hoops is probably worth a lot more than you realize.