Is PACN carried on the basic cable sports packages to subscribers in New Mexico and/or Nevada? If so, then adding them does nothing for football because it doesn't generate additional national interest and the local market media is already secured. However many seats they fill for their home games is irrelevant on this.
On that note, are we on San Diego County and/or Idaho basic cable sports packages? Boise State moves the needle a bit nationally, but otherwise it's a small home market with questionable academics to add.
I'm not sure on Las Vegas (they have Cox cable), and Reno is mostly Charter which doesn't have an agreement in place. I do know that the P12 has a 3 tiered system in place with cable companies - cities like Sacramento, probably the Tahoe area, San Diego, Santa Barbara, and (I think) Colorado Springs are actually 'tier 2' where the cable company is allowed to put the P12 net on an 'preferred tier' instead of basic. They still pay full price, but do not get into as many households. NM is out of market on comcast from what I've seen. No HD, just a sports pack location (and access to streaming). Boise doesn't do jack for the P12 in households or academics. It's barely above a CC, and not a research university at all. Where schools like UNLV and SDSU could help is bringing cities like SD and LV up to a critical mass to get either the rate bumped or someone like Charter to pick it up altogether in the first place. It's not just that SDSU and UNLV have local alum, but that in addition, those cities have lots of P12 alum, or fans that grew up fans of a P12 team and have moved around a bit. CA has 40 million residents and 4 schools, while Oregon has 4 million and 2 schools? Hands down UNLV and SDSU are going to bring in the most money if there is not Texas or OU coming
by solidifying CA + NV. I'd say bringing in Fresno and Nevada (after UNLV and SDSU) would bring in more households (bringing tier 2 to tier 1 in CA) than a CSU would bring. UNM is way more attractive because they would carry the entire state, while CSU is basically Denver metro which has already been captured.
This is why I like Houston so much. That's a huge home market that does move the needle. If it weren't for the issues with academic freedom and Sunday scheduling, I'd love BYU just looking at it from a financial standpoint. They've got a significant national and international following.
The problem for the Pac-12 on all this is that we're geographically isolated. The "big sky" states don't have enough people to justify them on revenue.
If we had to make a change and go to 14, I'd choose Houston and New Mexico. If we had to go to 16, I'd add SDSU and Boise State to that.
The ideal money scenario, though, is Kansas-Oklahoma-Texas-whomever.
Houston is an interesting addition... but they are so small time right now that I couldn't see them brining in Houston let alone Texas. Not enough market penetration. Sure you throw in a couple more Texas schools, maybe, but A&M and Texas still dominate Houston. UNM interesting as well, but 2 million residents?
The question is really whether re-alignment will push FIVE ~16 team conferences (include ~80 teams in the big time) or FOUR 16 team conferences (~ 64 teams in the big time + ND?), or... the status quo. I could see that if Texas and Oklahoma head east and the other 4 conferences say the pac needs to hitch up with 16 teams, then all these MWC or CUSA teams become the only options. But even then I don't know. For CU, I'd be very careful about letting in too many scrub teams. If the pac 12 goes to 16 w/o Texas, and then the TV bubble money dries up, there will be some very, very eager to leave west coast teams. A 16 team conference will NOT have enough crossover games to form lasting bonds with the opposite division (even with pods). So again when that money dries up, the league goes boom. Now pac 12 is manageable long term (but again there may be pressures from the playoff system if other conferences grow). Texas/OU coming might be a pain in the ass, but getting rid of them might not be so hard if it's not working. Getting stuck with 4 MWC scrub teams could really be destabilizing.
My assumption on home attendance is that anyone who becomes part of a P5 conference would automatically draw local interest at the Washington State levels. Pullman is not a population hub and it's in a low population geography. No reason UNM, drawing from ABQ/Santa Fe wouldn't be able to match that with no fewer than 4 of the home games against P5 teams.
Washington State does have a large following in Seattle. But they can't readily do day trips to games. I'm not sure if WSU or OSU is really the least fitting school in the conference. OSU is at least close to Portland, but Washington's economy runs laps around Oregon's. An aside, I've always felt that ABQ had more a West Texas vibe to it than a West Coast vibe. Decent athletic school, but maybe not ready for big time football. It's too bad a school like that doesn't get yearly basketball games with AZ, TTech, and CU in basketball. But hoops is barely relevant to expansion.