We continue investing in football. Continue increasing HC salary and AC salary pool, so we are always a legitimate contender to attract top coaching candidates. We increase recruiting personnel and budgets. We market the **** out of the program so our gameday crowds and booster networks grow and remain strong.
According to this site, CU averaged 353k viewers in 2022, which was good enough for 67th in the country, tied with Boise State and a couple spots below Colorado State (games with no data were represented as a zero audience, so not sure how heavily that weighed on CU's data). Obviously that was a historically poor season where even many CU die hards stopped watching. In order for CU to warrant serious consideration, I think the minimum average viewership number needs to get to 1.5m+, which would put them at 27th in the country, tied with Iowa from 2022.
I think CU is a very strong bet to dwarf that number in 2023 and get into the top 10-15 of avg viewership, especially with TCU, Nebraska, USC, Oregon, Washington and Utah on the schedule, but being able to maintain that for the next 5-6 years, regardless of Prime being here at that time will be the determining factor. Viewership and ratings are the only things that CU is missing.