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Ladies and gentlemen, the Prime effect
- Thread starter Jens1893
- Start date
he meets one of the kardashians 30 seconds later in the video.
FLounda
Think Positive and life will be Positive.
FIFY
I know he met Kendall Jenner but I’m just going off the actions and reactions of the people to Shedeur.
Prime will be joining Big Noon Kickoff at 9:42 MT
Maybe time to lay off the salsa.
66BUFF
FTW
Will never get tired of seeing our logo and the Black and Gold in other cities.
The talk of CP leaving omits the fact he says he truly loves it here. Every aspect of it.
as someone who grew up at sea-level, in NJ, I can relate. I totally fell in love with Boulder at age 18, withing days of my arrival.
I saw this quote from the mom of a recruit who just flipped:
“Besides the football, the atmosphere, the mountains, oh my God, the view of that was gorgeous. The people there were wonderful. Nice and loving. It felt like family.”
I think CP stays and enjoys it.
Lock up Prime and I bet we get a B1G invite within 1 year
SOOOO important, can RG make it happen?
I think the B1G has demonstrated that they think more long term than the school's current coach when making expansion decisions.
I do not think that is how it is going to work anymore
Purdue and Vanderbilt are useless to the TV guys that want a high Q Rating (popularity and social media clicks) and they want TV ratings
Colorado's brand is already far more valuable than 75% of the B1G and SEC and that is what they want
I agree that the P2 conferences likely want to boot the schools who don't invest in football. I'm on the record predicting that near term conference realignment would involve contraction; I actually thought it would have started by now, but I don't know the details of what's involved with removing schools from those conferences.
I agree CU's current (instantaneous?) value is higher than most of the P2, but Colorado hasn't shown that's sustainable.
We sucked and got good ratings
We are building and get good ratings
Each season is a new story because Prime makes it a story
This is why I strongly feel that if we could create the first College Operating Franchise with Prime as the figurehead and Robert Smith's money then we would lock in a pretty long term story. If Prime leaves, we are a Big12 team forever if we are lucky
This is the thing that has to be looked at.
Historically CU football has gotten very good ratings nationally. During the McCartney years we were consistently one of the top draws on TV. Even in our down years we drew better audiences than a lot of major conference teams that were winning.
The issue now with any expansion though is that adding teams means cutting the pie, if you add a school do they bring value to compensate for paying them.
The B1G already has some schools (Purdue, Illinois, Indiana, etc.) that underperform their share of the revenue. This is why Oregon State and Washington state got left out.
Keeping Prime makes us even more appealing in the short term but the conferences/networks are going to look at long term value.
The longer we get the Prime boost the less likely we are to slide back into the easy to ignore bunch of schools that have reason to worry about their futures.
Ultimately there will be a complete re-organization. For CU it matters how big the new top group is.
It isn't going to be 60+ schools. If it is 35+ we have no issues. If it goes below30 then we need to be doing everything we can to make sure we are in, not out.
Boulder
Well-Known Member
Colorado to the B1G makes sense only if the future involves the P2 prioritizing having a gradient not just top tier programs. Allowing easier in conference opponents will have to be a reality if the SEC and B1G essentially spin off from the rest of college football. Keeping Deion for as long as possible and having on field results is a possible path for CU to enter the P2. If those do not happen CU will shift down to essentially a new division when the next realignment occurs.
I totally agree, it is put up or shut up time and the decision is worth millions and millions and millions, so you have to go big or go home
A lot of snakes are running around making headlines, and Colorado is the darling of CFB, but it could end in 3 months
I do not trust RG to gauge the winds of CFB, and unless he has an absolute 100% guarantee from Prime that he is coming back, then get me Jeremy Bloom and Robert Smith on the phone and do something bold
The point is, coaches are temporary and the entities making the decisions (the networks) already have the benefit of Prime/CU ratings at half the cost of the B1G and SEC programs. Sure, CU playing Ohio State, Oregon, SC, Michigan, or most SEC programs would be huge ratings, but if/when Prime leaves, the value drops and that won’t be the case anymore.
Boulder
Well-Known Member
The potential value is in more than just the ratings Deion currently brings. It is about having a program that can draw reasonable well even if they are not performing at a high level and having variance on how good teams are. Leagues need more than just the top preformers to be successful and Colorado is a wealthy and growing state. If these factors matter to the P2 then CU has a seat after Deion leaves and raises the value of the brand.
Except that CU has had good ratings all along. We're one of the few schools whose ratings outpace our on-field performance, and it's been that way for a long time.
This is a case where I think RG (and his predecessors) have been making the wrong pitch to the wrong people for a while.
They need a good polished presentation that can be put in front of network executives any and every time they meet showing that CU broadcasts and crowds consistently outperform what would be expected given our records and rankings.
Have the data, be consistent in the message, and we won't be left out.
TV network execs don't need a polished power point presentation on CU's TV ratings pre-Prime. They are well aware of them in every time slot, on every network, against good and bad opponents, etc. Hell, the Athletic article from a few years ago showed that, removing the COVID year, CU was one of a handful of non-P2 programs that generated a decent amount of 1m+ viewer games.
Thank you.
Prime won't be here forever. While he's here, it's a matter of transitioning from hype to sustained actuality of being a super relevant program.
While he's here, building out the financial and facilities infrastructure to make this sustainable without the need for a unicorn HC.
I look at how quickly things change. Wasn't that long ago that VA Tech was much more nationally relevant than Clemson - for about 2 decades.
Now people talk about Clemson as if they're a blue blood because of a 5-year run of being elite on the field.
We're still pitching the wrong people with the wrong data.
They keep talking to conferences about cultural and academic fit. Wrong pitch to wrong audience.
It wouldn't be shocking to anyone with real knowledge for the nu-cu game to be the nubs highest rated game this year, and this in a year when they're playing tOSU. Even if it doesn't actually end up higher, it'll likely be pretty damn close.
That's the message that needs to be to the focus, not "we can compete," not "we're a cultural fit," not "we're an academic fit," but "we deliver a bigger audience not just than any other alternative, but bigger than your average current member, *and* this was true *before* coach prime, and it will be true after him as well."
There is a little Big12 Podcast hosted by guys from Utah and BYU about realignment and other factors now that both schools are in the Big12 and got there in different ways. Both BYU and Utah have good solid brands for different reasons, but even though they hated on Prime and CU in the beginning, they thank us every day that we are bringing eyeballs to the Big12. Conversely, when they talk about the B1G and the SEC through the eyes of a former FOX Sports TV exec that is in on the House settlement and other conversations, he said that location, history, academics, AAU DO NOT MATTER at all the networks. The Networks want Brands that can be engaging, and even though all these Blue Bloods have the head start on buying players and playing some pretty meaningful games, they are full of boring ass coaches and invisible infrastructure. Social Media Engagement, Interviews in Big Shows, Personality, Crossover Marketing, etc, etc, etc. It is its own Sports Media "Q" Rating and that is what we need to pitch to everyone everywhere.
I get that you all say that Coaches "Come and Go", but Prime is a unicorn and may or may not be a coach forever, but he is a marketer, promoter, innovator, entrepreneur, and his buddies and SMAC are trendy as hell. Colorado AD is 20 steps behind the times, and even with investments and learning some things from Prime if he leaves, we are FUKKED. Would everyone here be opposed to having Prime and his network of friends and influencers, as well as his business connections be semi-permanently tied to CU? I know that I am full of ****, but the idea of a Public-Private-Partnership that connects Colorado Football with an entity Owned and Ran by Prime, but with the Financial Backing of Robert Smith (Vista Equity Partners) that benefits all parties would be innovative and amazing. Think of it like giving Prime a Lifetime Contract. We have sucked ass forever, so a 20-30 year experiment that keeps the school as the majority partner, but brings in money and the best marketer in the world to your team for the long haul, with the caveat that we get into P2 and will always be with the big boys is worth it every day of the week.
The one caveat to that is that there is a correct audience for these things. Being an academic peer and located in a state & metro with a significant and growing population of highly qualified college applicants who choose to go to school out-of-state at a high rate is a significant pitch that CU should be making to B1G and SEC Presidents.