$3 million is objectively a lot of money.They were paying Tucker (who had never been a HC in cfb) almost 3 million dollars, so it’s not like they offering chump change.
They just can’t compete with the SEC and Big 10 who have better media rights deals.
But hey, the PAC 12 pays the highest executive salaries and has the highest rent for its headquarters of any conference, so the former tennis player running the conference clearly has the right priorities. *sigh*
$3 million is below average for competitive P5 programs.
Colorado’s AD will have to fundraise in order to make up the gap.