I’m calling shenanigans!like I posted above, I'm open minded to new data. I may be incorrect, but everything I see outside of this board reinforces my perception that USC is over-valued on Allbuffs.
here's a different take, based on social media engagement
not sure I agree, but regardless, brand recognition != brand value (but I suspect there's a correlation)
here's the first source I found in google on college brand recognition. it is based on global recognition, so if we're only interested in US this may not be as relevant. I'm struggling to find a recognition ranking based on only US.
1. Harvard University*
2. Massachusetts Institute of Technology*
3. Stanford University
4. University of Cambridge
5. University of Oxford
6. University of California, Berkeley*
7. Princeton University*
8. Yale University9. University of California, Los Angeles* (tie)
9. University of Chicago* (tie)
11. California Institute of Technology*
12. Columbia University*
13. The University of Tokyo
14. Tsinghua University
15. University of Michigan*
16. University of Pennsylvania*
17. Peking University
18. Cornell University (tie)
18. UCL (tie)
20. Imperial College London
21. Johns Hopkins University*
22. ETH Zurich—Swiss Federal Institute of Technology Zurich (tie)
22. University of Toronto* (tie)
24. National University of Singapore
25. London School of Economics and Political Science
What are MIT’s colors?
What’s Chicago’s mascot?
What’s John’s Hopkins’ stadium called?
This.
