Wilner's newsletter today makes me feel a lot better about the Friday championship game. We've got to get it out of San Francisco, though.
Friday Night Lights (and eyeballs)
The Hotline's crack research staff should have tracked how often the question has been raised this week, in advance of the Pac-12 Football Championship Game:
Who wins? Nah.
Why Friday? Ding-ding-ding.
Friday at 5 p.m. at Levi's Stadium is clearly a poor combination of time and place for fans (local, or coming from out of town). Some believe it makes the conference look second-rate because the other Power Five championships are on Saturday.
Bottom line: It’s smart business for the folks paying the bills.
Slotting the Pac-12 game on Friday night makes loads of sense for the network partners because it’s a competition-free window and alleviates the glut of games on Saturday.
The eyeball evidence favors Friday over Saturday … and FOX over ESPN.
(Viewership figures taken from SportsMediaWatch; much of this data appeared on the Hotline last year.)
2012: Stanford 27, UCLA 24
Network: FOX
Day: Friday
TV audience: 3.0 rating/4.9 million homes
2013: Stanford 38, Arizona State 14
Network: ESPN
Day: Saturday
TV audience: 0.9 rating/1.45 million homes
2014: Oregon 51, Arizona 13
Network: FOX
Day: Friday
TV audience: 3.7 rating/6 million homes
2015: Stanford 41, USC 22
Network: ESPN
Day: Saturday
TV audience: 1.6 rating/2.6 million homes
2016: Washington 41, Colorado 10
Network: FOX
Day: Friday
TV audience: 3.4 rating/5.7 million homes
2017: USC 31, Stanford 28
Network: ESPN
Day: Friday
TV audience: 2.3 rating/3.7 million homes
Clearly, ESPN noticed how much better the Friday games performed and switched off its Saturday slot for the 2017 broadcast. That game didn't draw as well as the FOX versions but nonetheless out-drew the Saturday broadcasts on ESPN in 2013 and 2015.
Overall:
• Four Friday games have averaged 5.1 million homes.
• Two Saturday games have averaged 2.0 million homes.
The Pac-12 long ago handed full control of its premium football programming to Fox and ESPN in a pure-and-simple, campus-directed cash grab. Playing the championship game on Friday just makes more sense for the networks doling out that cash. — Jon Wilner