After that game, the ABC TV broadcast had their camera fixed on Travis who was getting his girlfriend from the stands and she denied his attempt to kiss her. The camera stayed on them and caught them "arguing" about something.
It was completely benign and should have been a nothingburger, but of course it all escalated on social media, to which both Travis and his girlfriend went on separate and joint social media tours responding to all the things being said, which only made the internet go after them harder. On top of that, cameras at the Heisman ceremony caught Prime having to tell her to stand up when they announced Travis as the winner, again giving the internet something else to bully them about.
It has now gotten to a point where mentally ill individuals on social media dug up some old videos of her being pretty touchy feely with someone in a music video or whatever, supposedly while she and Travis were together. People have also dug up an Only Fans account that she supposedly used to run as well.
Social media continues to be dominated by a cesspool of the lowest common denominator.