So I was in Vegas last weekend and wore a Buffs hat the whole time. Among the 69,420 comments I got on it and Coach Prime (including from a casino employee who played high school football with Mike Pritchard), one that jumped out was my Uber driver, he was probably mid twenties, said "have you been a Colorado fan or did you just get the hat because of Deion?" I asked him who his team was, and he said he doesn't really follow sports that much. I knew there would be a massive marketing boon and revenue offset on Coach Prime's salary from this hiring, but the extent it's gone to so quickly is wild. It's crazy to think we're at a place, not even two weeks into this deal, without a snap taking place, without Coach Prime even being here full time yet, where we're already viewed as a cool school nationally with fair-weather fans buying up our gear to the extent that it's being talked about by a young Uber driver in Las Vegas who doesn't even like football.
If this is a dream, I don't want to wake up.
I walked into Total Wine the other day wearing a CU hat and one of the managers immediately asked me how we're gonna do with coach Prime, then the guy checking me out also asked me about it. He was a Jackson State grad.